Digital Marketer · Tirur, Kerala
Hi, I'm
Akshay
Marketer
SEO Specialist
Ads Strategist
Content Writer
Marketer
A performance-driven marketer who turns keyword research and ad spend into measurable conversations, rankings and revenue — across SEO, Meta Ads, Google Ads and content, in English & Malayalam.
About Me
I'm Akshay T., a digital marketing professional with hands-on experience across SEO, Meta Ads, Google Ads, Social Media Marketing and WordPress. I build data-driven strategies that improve online visibility, generate qualified leads, and help businesses grow — and I stay close to the latest platform changes so the work keeps delivering measurable results, not guesses.
Campaigns that turned spend into results
Four snapshots from recent work — a WhatsApp lead-gen campaign, the creative behind it, a local SEO climb, and the social content that supports it all.
Meta Ads — WhatsApp Lead Gen
Objective: WhatsApp lead generation for an educational course, on Facebook & Instagram, as Campaign Planner & Optimizer. Result: 37 conversations started at ₹56.40 each, 12,408 reach, 81% / 19% men/women split.
Ad Creative & Placement
Bilingual "Chat on WhatsApp" creatives tested across Feed, Story and Reels for a 3-month Video Editing course. Direct CTA cut funnel friction, bilingual copy matched local search behaviour, and the 25–34 age band was prioritized.
SEO — Ranking on Google
Self project for AkshayStrategy.in as SEO Specialist — keyword research, on-page & technical SEO, schema markup, sitemap and Core Web Vitals work. Ranked #1 for "Freelance Digital Marketer in Tirur" and Top Results for the "best" variant.
Creative Portfolio
Social creatives for educational, healthcare and F&B brands — built to strengthen brand awareness and support lead generation.
Approach
DIGITAL
I'm a digital marketing professional who blends SEO, paid ads and content into strategies that move real numbers — rankings, reach and revenue. I don't just launch campaigns — I track them down to the rupee and optimize until the numbers work.
Career
Work Experience
- Independently planned, executed and optimized SEO, Google Ads and Meta Ads campaigns
- Delivered strong engagement, lead generation and conversions
- Backed every campaign with keyword research and technical SEO
- Ran confident client demos and campaign presentations
- SEO-optimized blogs, landing pages, website copy and ad scripts in English & Malayalam
- Built on keyword research, competitor analysis and search-intent optimization
- Focused on lifting organic rankings and traffic for client sites
Capabilities
Skills & Tools
Proof of Work
Campaign Performance Highlights
Meta Ads Campaign — WhatsApp Lead Gen (Educational Course)
- Bilingual "Chat on WhatsApp" creatives tested across Feed, Story and Reels placements
- Direct WhatsApp CTA reduced funnel friction versus a standard landing page
- 25–34 age band prioritized after reading the audience demographic breakdown
- Delivered 37 conversations started at an efficient ₹56.40 cost per conversation
SEO Achievements
- Full keyword research, on-page and technical SEO for AkshayStrategy.in
- Implemented schema markup, XML sitemap and robots.txt
- Improved Google Search visibility and Core Web Vitals performance
- Increased organic impressions and clicks through Search Console optimization
Design
Creative Portfolio
Scroll →
| Metric | Value | Note |
|---|---|---|
| Conversations Started | 37 | — |
| Cost / Conversation | ₹56.40 | Efficient |
| Reach | 12,408 | — |
| Men / Women Split | 81% / 19% | — |
Ranked #1 on Google for the target local keyword and among the top results for the "best" variant — achieved through organic search optimization for a self-run project, AkshayStrategy.in.
Technical SEO
XML sitemap, robots.txt and Core Web Vitals work for faster, fully-indexable pages.
On-Page SEO
Keyword-mapped content, internal linking and content optimization aligned with search intent.
Schema & Structured Data
Schema markup implementation to strengthen how the site appears in search.
Search Console Optimization
Ongoing monitoring to grow organic impressions and clicks over time.
Academics
Education
Advanced Diploma in Digital Marketing
- Comprehensive training in SEO, Google Ads, Meta Ads, SMM and Content Marketing
- Hands-on with campaign planning, setup, optimization and conversion tracking
- Real-world projects using industry-standard tools
Higher Secondary Education (Plus Two)
- Strong foundation in communication, analytical thinking and computer fundamentals
- Followed by applied digital marketing training
Value
Why Hire Me
- Hands-on across Meta Ads, SMM, SEO and Content — shipped campaigns, not theory
- Skilled at planning & optimizing Meta Ads for engagement and lead generation
- Strong in technical & on-page SEO, content optimization and social strategy
- Creative problem solver with strong communication and analytical skills
- Fast learner with a growth mindset — adapts quickly to platform changes
- Every campaign tied back to a number that matters
Languages
“Every campaign should be tied back to a number that matters — that's the difference between marketing and guessing.”
— Akshay T.What I Offer
Services
On-page, off-page and technical SEO, built around real search intent.
Search, Display and Performance campaign planning and optimization.
Facebook & Instagram advertising, audience targeting and creative testing.
Content strategy across platforms, built for engagement and reach.
English & Malayalam copy that ranks and converts.
Site management and on-page optimization inside WordPress CMS.
Analytics setup, conversion tracking, event measurement and performance reporting.
Conversion tracking and campaign optimization toward qualified leads.
Search-intent mapping and competitive gap analysis.